Google: From Software to Hardware
The secretive new Google cell phone boasts new improvements and features.
October 2015
Max Kesselman '17
Deep inside of the Samsung corporation, a device, codenamed “Bullhead,” has been created. “Bullhead”, or known to us as the Nexus 5x, is the latest addition in the Samsung phone industry. Developed by Samsung, LG, and Google, the Nexus 5x was revealed on September 29th, 2015 as the successor to the now outdated Nexus 5. The Nexus 5x boasts new improvements, including a refreshed interface, performance improvements, increased Google Now integration, and other new features. This is all available thanks to the new processor Android 6.0 “Marshmallow.” The Nexus 5x is available for $379.
The 5x reveals a new powerful camera. Google states, “its larger 1.55μm pixels capture more light even in the dimmest conditions to produce stunning details and sharp images”. The camera can also shoot videos in 4k quality. New security features have also been implemented; for example, the Nexus Imprint shows off new fingerprint scanning technology. The sensor is on the backside of the phone strategically placed where one would naturally hold their device. Simply tapping the button will unlock your phone and reveal the plethora of apps the 5x offers to the user. The Nexus Imprint gets “smarter;” every time you use it, it recognizes your fingerprint faster. Also, the 5x comes with a brand new USB charger similar to the Apple Lighting. The USB Type-C offered by the 5x introduces reversible technology allowing for the user to plug in their phone without a hassle. The Type-C is also very powerful. It allows for four hours of use in only ten minutes of charge time. In addition, the Nexus is chock-full of pre-installed Google apps. Applications such as Search, Maps, Chrome, YouTube, Gmail, Drive and Google Play are automatically installed into your device. However, with all of these amazing features, there is still some controversy surrounding the new phone.
Vlad Savov, journalist for The Verge claims that “Google’s Nexus phones are just ads.” Vlad states that “The Nexus program is not so much about carrier independence or purity of Android design as it is about presenting Google in an overwhelmingly positive light. In other words, Google, the ultimate ad seller, sells Nexus phones as ads for itself.” Since 2010 Google has partnered itself with Samsung in order to sell phones. Vlad Savov believes that Google’s sole purpose of this partnership was to promote their own company. Apparently, others are unhappy with Google’s presence in the company. Vlad writes, “there isn't a single Android device manufacturer that is happy with the Nexus program, and I've spoken with them all. Those who build Nexuses for Google often do so reluctantly” .
Whether or not Savov’s claims are true, Google and Samsung did indeed team together to create one monster of a device. It’s new security system rises above the rest, and it’s new camera truly shines in the limelight. However, in order to see the 5x’s true potential, you’ll just have to get one yourself.